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Alibaba pact sees Big Data shape travel choices for well-heeled Chinese

Alibaba pact sees Big Data shape travel choices for well-heeled Chinese

April 30, 2018

A PARTNERSHIP between the Thai tourism authorities and Fliggy, the online travel platform of e-commerce giant Alibaba, is aimed at harnessing Big Data to target big-spending Chinese tourists with precision marketing, said Yuthasak Supasorn, governor of the Tourism Authority of Thailand (TAT).

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